Why Netflix Won’t Let AI Run Wild

Netflix is making it clear: generative AI can be a creative ally, but it’s not a free pass.

After controversies over AI-created content in What Jennifer Did, Netflix set rules for its partners to follow. The goal? Keep innovation fast without compromising authenticity or legality.

Here’s what creators need to know:

• AI outputs cannot copy copyrighted material or someone else’s likeness.

• Production data must stay private—AI tools shouldn’t store or retrain on your work.

• Enterprise-grade security is expected when using generative tools.

• AI-generated material is temporary—it doesn’t replace final deliverables.

• Talent performances, especially union-covered, cannot be generated without consent.

Follow these principles, and partners just need to notify their Netflix contact. Break the rules, and approval is required before moving forward.

Netflix is showing a simple truth: AI can accelerate creativity—but responsible use preserves trust, talent, and originality.

💡 Want your AI work to be creative and compliant? Start with clear guidelines.