Pinterest’s AI Shopping Assistant Lets You Talk Fashion

The future of shopping doesn’t start with a click — it starts with a conversation.

Pinterest just rolled out its AI shopping assistant, and it’s not like anything you’ve used before. Instead of typing what you want, you’ll talk to it. Literally. The platform now lets users speak directly to an AI-powered assistant that suggests personalized fashion ideas, home decor inspiration, or whatever aesthetic you’re into — based on your saved Pins, collections, and on-screen visuals.

Pinterest CEO Bill Ready says this move isn’t just about adding voice search — it’s about creating a conversation-first shopping experience. “People are using longer, more natural queries,” he explains. “They don’t always know what they want — but they know how to talk about it.”

That’s exactly what Pinterest is betting on: the end of structured search and the rise of unfiltered curiosity.

Instead of typing “tennis outfit ideas” or “Taylor Swift concert looks,” you can simply ask, “What should I wear if I’m going for a casual Wimbledon vibe?” and the assistant will instantly show you styled looks — and even describe them out loud.

Yes, it talks back.

The Pinterest Assistant uses a multimodal AI model — meaning it understands text, voice, and visuals together — to bring your style ideas to life. It’s “visual-first,” meaning the output is always image-based. In other words, it sees and speaks in style.

The model was built in-house using Pinterest’s massive library of “signal data” — the millions of Pins, boards, and user preferences that make Pinterest’s recommendations eerily accurate. But it’s also paired with existing large language models for conversational flow. The result? A shopping assistant that feels less like a chatbot and more like a stylist who just gets you.

Of course, this update didn’t come out of nowhere. Pinterest has been criticized this year for letting AI-generated “slop” content flood its feed. The company responded by labeling AI-generated images and giving users control over how much AI content they want to see through a new “tuner” feature. This new assistant, though, feels like a different move entirely — a way to make AI useful instead of overwhelming.

And while it might sound small, voice input could be Pinterest’s smartest update yet. Gen Z users — who now make up more than half of Pinterest’s 600 million base — are known to engage longer when experiences feel natural and conversational. Talking feels faster, easier, and more personal than typing.

It’s like sending a voice note to a friend who knows your taste. Except this friend can instantly pull up hundreds of outfits that match the vibe you described.

In a live demo, Pinterest’s Director of AI Products Ryan Galgon asked the assistant for fashion ideas based on a Wimbledon poster. Within seconds, the AI suggested tennis-core outfits, verbally described them, and asked if he wanted something “more preppy” or “more casual.” The responses were short, snappy, and perfectly visual — not a monologue of AI jargon.

For now, the Pinterest AI shopping assistant is in beta, available to adult users in the U.S., with a full rollout planned over the next few months.

But the message is clear: Pinterest doesn’t just want you to browse — it wants to talk to you.

This is where search transforms into conversation. Where shopping becomes storytelling. And where your next outfit idea might start with a sentence, not a search bar.

Ready to talk fashion? The mic’s waiting.