Meta Launches AI Vibes Feed in Europe

Meta’s latest AI experiment isn’t about connection. It’s about control.

After rolling out its AI-powered Vibes feed in the U.S., Meta is now bringing it to Europe through its Meta AI app. Think of it as TikTok or Instagram Reels — except every video you scroll through is completely AI-generated.

Yes, every single one.

The company calls it “a new era of creative expression.” Users call it AI slop.

With Vibes, you can generate short-form AI videos, remix someone else’s content, or collaborate on digital mashups that blur the line between human and synthetic creativity. You can even add your own visuals or music layers and share them directly to Facebook, Instagram, or the Vibes feed itself. Meta says the system will learn your interests over time — serving you an endless stream of machine-generated videos built from prompts and remixes.

That might sound futuristic — until you remember that the internet is already drowning in low-effort AI content.

When Meta CEO Mark Zuckerberg first announced the feed back in September, the reaction was brutal. One user summed it up perfectly:

“Bro’s posting AI slop on his own app.”

Another wrote, “Gang, nobody wants this.”

And yet, Meta doubled down.

The move comes as other platforms like YouTube are tightening their AI content policies, labeling synthetic media, and pushing for transparency. But Meta seems to be taking the opposite approach — leaning into AI-generated content as the future of creativity, even after telling creators earlier this year to prioritize “authentic storytelling” and avoid “unoriginal” videos.

That shift says everything about where Meta’s head is at.

Despite the criticism, the company claims that media generation inside the Meta AI app has grown tenfold since the initial Vibes launch in the U.S. Meta is framing the new feature as “social and collaborative,” encouraging users to co-create and remix ideas with friends — though it’s not clear how much of that creativity will actually come from humans.

On paper, it’s a bold experiment: turning AI into a social experience. But in practice, it’s another reminder of how platforms are moving from connection to content automation. Instead of helping users express themselves, Meta’s tools are starting to create on their behalf — replacing originality with algorithmic output.

Meta insists that Vibes will make creativity accessible to everyone. But the bigger question is whether it’ll also make creativity meaningless.

Because when every scroll, sound, and visual is machine-made — what’s left for the user to feel?

Vibes isn’t just another feature. It’s a preview of a world where AI doesn’t just assist creativity — it replaces it. And whether you love or hate that future, one thing’s clear: Meta is betting billions that you’ll eventually accept it.

As Europe gets its first taste of Vibes, it’s worth asking:
Are we creating content — or are we just feeding the algorithm what it wants to see?