BidX Review: AI-Powered Amazon & Walmart PPC Automation Platform
Running Amazon or Walmart ads at scale often turns into a cycle of manual optimizations, scattered data, and rising ad spend with unclear returns. BidX positions itself as a performance-focused ad automation platform built to bring structure, speed, and measurable outcomes across marketplace ads.
Below is a clear, SEO-focused review written for brands, sellers, and agencies comparing serious Amazon PPC and Walmart Connect tools.
Quick Summary
BidX is an AI-driven marketplace advertising platform built for Amazon Ads and Walmart Connect. It helps brands and agencies automate campaign creation, bids, budgets, and reporting while keeping full visibility into ad performance.
Is BidX worth using?
Yes, for sellers and teams managing consistent ad spend who need automation without losing control.
Who should use BidX?
Mid-to-large Amazon sellers, agencies, and brands advertising on Amazon and Walmart at scale.
Who should avoid BidX?
Small sellers with very low monthly ad spend or those looking for a free PPC tool.
Verdict Summary
Best for
Amazon & Walmart sellers spending €10,000+/month on ads
Agencies managing multiple seller accounts
Brands needing PPC automation with reporting depth
Not for
New sellers running limited campaigns
Users seeking a low-cost or free PPC tool
Overall Rating: ⭐⭐⭐⭐☆ (4.4 / 5)
BidX scores high for automation depth, marketplace coverage, and analytics clarity, with pricing being the main decision point.
What is BidX?
BidX is an AI-powered advertising platform designed for brands and agencies running paid ads on Amazon and Walmart. It focuses on automating campaign creation, bid and budget adjustments, and performance tracking while keeping advertisers in control of their data and strategy.
BidX connects directly to Amazon Ads, Amazon DSP, Amazon Marketing Cloud, and Walmart Connect. Once connected, it uses automation rules and performance signals to manage keywords, bids, and budgets at scale. Reporting is centralized, combining paid and organic performance data across marketplaces.
The platform is best suited for sellers and agencies managing consistent ad spend who need time savings, structured optimization, and clear ROI visibility. It is less suitable for new or low-budget sellers due to annual commitments and monthly platform fees.
BidX offers self-service, managed platform, and fully managed service plans. Pricing starts at a monthly base fee plus a percentage of connected ad spend. A free audit is available before onboarding, but there is no free plan.
Overall, BidX is a strong option for mid-to-large Amazon and Walmart advertisers looking to scale PPC efficiently with automation and advanced analytics, without relying fully on external agencies.
How BidX Works
BidX connects directly to your Amazon Ads and Walmart ad accounts. Once connected, it:
Pulls real-time performance data
Creates campaigns at scale using automation rules
Adjusts bids, budgets, and keywords based on performance signals
Centralizes reporting across marketplaces
Users can operate the platform independently or opt for managed services with BidX specialists.
Key Features
Automated campaign creation for Amazon Sponsored Ads
Bid, budget, and keyword automation with rule control
Amazon DSP and display/video ad support
Amazon Marketing Cloud (AMC) integration
Unified dashboards for paid + organic data
Multi-account and agency-friendly management
Share of Voice keyword tracking
Dayparting and scheduling controls
Walmart Connect PPC support
White-label options for agencies
Real-World Use Cases
Scaling Amazon PPC efficiently without daily manual adjustments
Managing multi-marketplace ads from a single interface
Agency account handling across multiple brands and regions
Performance monitoring with ROAS, sales lift, and attribution clarity
Display and retargeting campaigns using Amazon DSP data
Pros and Cons
| Pros | Cons |
|---|---|
| Strong automation for bids and budgets | Annual commitment required |
| Amazon + Walmart support | Not suited for low-budget sellers |
| Clear, customizable reporting | Pricing scales with ad spend |
| Amazon DSP and AMC access | Learning curve for beginners |
| Agency-ready features | No free plan |
| Managed service option available |
Pricing & Plans
BidX uses annual contracts with monthly billing. Pricing combines a base fee plus a percentage of connected ad spend.
Self-Service Platform
€495/month + % of ad spend
Platform access and automation tools
Managed Platform (Recommended)
€1,995/month + % of ad spend
Dedicated growth manager
Strategy calls and operational support
Managed Service
€4,995/month + % of ad spend
Full campaign management by BidX team
Custom pricing is available for high-volume advertisers and agencies.
Best Alternatives & Comparisons
Perpetua – Strong AI bidding, less flexible reporting
Pacvue – Enterprise-focused, higher pricing
Teikametrics – Beginner-friendly, limited Walmart support
Sellics – All-in-one seller suite, lighter DSP tools
BidX stands out for agencies and sellers needing both automation and visibility.
Frequently Asked Questions (FAQ)
No. BidX is a third-party platform that connects via Amazon Ads APIs. It is not owned or supported by Amazon.
Yes. BidX integrates with Walmart Connect, allowing PPC management alongside Amazon Ads.
BidX does not offer a free plan. A complimentary audit is available before onboarding.
Yes. Multi-account access, role management, and white-label options are built for agencies.
No. Seller Central remains required. BidX operates as an advanced layer for ad creation, automation, and reporting.
Only if you continue with a paid subscription.
Final Recommendation
BidX is a strong fit for brands and agencies treating Amazon and Walmart ads as revenue drivers rather than experiments. If you manage serious ad spend and want structured automation with human support, it’s a platform worth shortlisting.
Next steps
Visit the official BidX website
Compare BidX with similar Amazon PPC tools
List your AI tool on itirupati.com for discovery and traffic
