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ChatGPT Prompts for Website Copywriting That Converts

Struggling to write copy that sells? Use these ChatGPT website copy prompts to write homepage, about page, and service page content in minutes.

Website Copy Prompt Templates

Crafting high-converting website copy that grabs attention, builds trust, and boosts sales can be time-consuming. But with the right ChatGPT prompts for website copywriting, you can generate magnetic headlines, compelling value propositions, SEO-optimized text, and emotionally persuasive copy for homepages, about us pages, service descriptions, product pages, and more. Whether you’re a freelancer, agency, or startup founder, these long-tail keyword-rich ChatGPT website copy prompts are your shortcut to professional copywriting—without the need to hire a copywriter.

Homepage Copywriting

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Act as a professional website copywriter. Help me write high-converting homepage copy for the following business:

Business Type: [Insert Business Type or Niche]  
Target Audience: [Describe the audience briefly]  
Main Product/Service: [Insert main offering]  
Tone of Voice: [Professional, Friendly, Bold, Quirky, etc.]  
Unique Value Proposition: [Insert what makes you different]  
CTA Buttons: [Insert CTAs like “Get a Free Quote”, “Start Free Trial”, etc.]

Write the following sections:
1. Headline that grabs attention (Max 12 words)
2. Subheadline that explains the benefit clearly
3. Hero section text
4. Value proposition bullets (3-5 points)
5. One customer testimonial (fictional is fine)
6. Strong call-to-action (2 versions)
7. SEO-optimized meta description (160 characters)

Make the language emotionally engaging, benefit-focused, and conversion-optimized.

About Us Page Copy

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Act as a persuasive copywriter. Write a compelling About Us page for this business:

Business Name: [Insert Name]  
Founded In: [Insert Year or Origin Story]  
Mission: [Insert mission or purpose]  
Core Values: [Insert 3-4 core values]  
Target Audience: [Insert audience type]  
What Sets Us Apart: [Brief unique traits or services]  
Tone: [Friendly, Humble, Authoritative, Inspirational]

Include:
1. Engaging opening paragraph that tells our story
2. What drives us and why we started
3. Highlight of team or leadership (optional)
4. Social proof or customer trust
5. CTA at the end (e.g. “Let’s Work Together” or “Meet the Team”)

Make it warm, trustworthy, and authentic.

Services Page Copy

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Act as a professional conversion copywriter. Create powerful service page copy that clearly explains the offer and encourages users to take action.

Service Name: [Insert service name]  
Brief Description: [One-liner summary]  
Who It’s For: [Audience]  
Main Benefits: [3-5 specific benefits]  
Tone: [Professional, Bold, Empowering, Friendly]  
Call-to-Actions: [Insert CTAs like “Book a Call”, “Start Now”]

Include the following sections:
1. Service headline that speaks to pain points
2. Problem-solution paragraph
3. List of benefits with icons (if applicable)
4. How the service works (3-step process)
5. One customer review
6. Closing call-to-action

Make it concise, benefits-led, and emotionally persuasive.

Product Page Copy

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Act as an eCommerce copywriter. Help me write a product page for the following product:

Product Name: [Insert name]  
Category: [Insert category, e.g. tech, fashion, beauty]  
Main Features: [List 3-5 features]  
Benefits: [List 3-5 emotional or practical benefits]  
Target Customer: [Who this product is for]  
Tone: [Excited, Luxurious, Minimalist, Playful, etc.]  
Price: [Insert pricing if any]

Include:
1. Headline (attention-grabbing + benefit-focused)
2. Subheadline that adds curiosity or urgency
3. Product description paragraph
4. Feature-benefit bullets (5 max)
5. Short customer review
6. Call-to-action button text (2 versions)
7. SEO meta title and description

Use persuasive and emotional language that speaks to desire and solves a problem.

Landing Page (Lead Gen) Copy

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Act as a SaaS/Lead Gen copywriter. Write copy for a lead generation landing page.

Product or Offer: [Insert what you’re offering]  
Target Persona: [Insert buyer persona or customer type]  
Problem Being Solved: [Brief pain point or need]  
Main Benefits: [List 3 key outcomes or promises]  
Social Proof: [Any testimonials, awards, brands]  
Form CTA: [Insert offer like “Download Free Guide” or “Get Demo”]  
Tone: [Conversational, Data-Driven, Friendly, etc.]

Include:
1. Hero section (Headline + subheadline + CTA)
2. Problem-agitate-solution section
3. Benefit-rich bullets or icons
4. Short testimonial
5. Brief “How it works” section
6. Final CTA

Make it clean, clear, and focused on conversions.

404 Page Copy

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Act as a witty and friendly UX writer. Write a creative 404 page for a brand in the [industry] niche.

Include:
1. Funny or playful message
2. A quick explanation
3. CTA to go back home or view products/services

Keep the tone aligned with the brand voice. Make it memorable and on-brand.

Bonus: Add Below In Prompts to Avoid Content to Sound like AI

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Avoid These Words & Phrases:

Commonly Used AI Words
Meticulous
Meticulously
Navigating
Complexities
Realm
Understanding
Dive
Shall
Tailored
Towards
Underpins
Everchanging
There are a few considerations
Ensure
It’s essential to
Furthermore
To put it simply
Promptly
Dive into
Reverberate
Enhance
Emphasize
Revolutionize
Foster
In conclusion

10 Phrases That Scream AI Written

“At the end of the day”
“The ultimate guide”
“A game-changer”
“In today’s world”
“Now more than ever”
“Let’s dive in”
“Without further ado”
“Imagine this”
“The key takeaway”
Predictable Openers
“Are you looking for…”
“Have you ever wondered…”
“We all know that…”
“If you’re like most people…”
“What if I told you…”

Start using these ready-to-go website copy prompts with ChatGPT and build a high-converting site in hours—not weeks.

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