The line between creativity and automation just blurred.

Adobe just gave video editing its biggest upgrade since the invention of the timeline.
At its recent Adobe Max conference, the company unveiled a set of experimental AI editing tools that feel like something out of science fiction — except they’re very real and already working behind the scenes.
The most mind-bending of them all? Project Frame Forward.
It lets editors make changes to a single frame — and automatically applies them across the entire video. Remove a person, add an object, adjust the lighting… the AI does the rest in seconds. No tedious masking, no manual frame-by-frame edits.
Think about it: you could erase someone from a 2-minute clip and fill the background naturally — exactly how Photoshop’s Content-Aware Fill does it, but now for moving footage. You can even draw an outline of where to insert something (say, a cat, or a puddle), describe it in text, and Adobe’s AI generates it — context-aware reflections, motion and all.
That’s not the only futuristic sneak Adobe dropped.
Meet Project Light Touch — a generative lighting tool that lets you literally bend light like a digital cinematographer. You can shift direction, adjust color, and even simulate the warmth of a sunset or RGB neon glow. Want to turn a daytime shot into a candle-lit night scene? One drag.
Then there’s Project Clean Take, which quietly solves a creator’s worst nightmare — bad audio.
This tool lets you change pronunciation, emotion, or even entire words in speech without re-recording. It keeps the same voice tone and character, while cleaning up background noise automatically. In short, it’s like having a sound engineer and a voice actor built into your editing software.
What makes these “sneaks” exciting is not just what they do, but what they mean.
Adobe’s slowly building an ecosystem where creativity meets automation — a world where editors focus more on storytelling, and less on repetitive tasks.
Some of these prototypes, like Photoshop’s Distraction Removal and Harmonize tools, started as sneaks and ended up becoming mainstream. So it’s safe to say — the future of video editing might already be sitting inside Adobe Labs.
The bigger story? This isn’t just about faster workflows. It’s about creative freedom. The power to manipulate visuals, light, and sound intuitively — the way your mind imagines them — without technical barriers.
That’s where the real disruption is coming from.
Not just in AI writing, or AI art — but in AI-driven creativity that blends imagination and precision seamlessly.
If Adobe’s experiments make it to Creative Cloud, editing will stop being a process — and start being a conversation between your ideas and the machine.
And maybe that’s where creativity was always heading.
Read more about Adobe’s AI experiments on Adobe’s blog
explore more AI updates on AI Pulse
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