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ChatGPT Prompts for Real Estate Professionals

Sell homes faster, generate leads on autopilot, and scale your real estate brand using these powerful ChatGPT prompt templates.

Prompt Templates for Real Estate

The real estate market is fast, competitive, and loaded with moving parts. Whether you’re a realtor, property manager, investor, or broker, using AI like ChatGPT can streamline your workflow, boost lead generation, write persuasive listings, and close deals faster. These real estate prompt templates are engineered for professionals who want to save time, scale content, and win more clients — all while staying ahead of the market. From email scripts to property descriptions and lead follow-ups, this prompt library is your secret AI weapon.

Property Listing Generator

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Act as a professional real estate copywriter. Write a compelling and emotional property listing for [type of property] located in [city, neighborhood]. Include details such as:  
- Number of bedrooms, bathrooms  
- Unique features (e.g., pool, garden, fireplace, ocean view)  
- Nearby amenities (schools, parks, metro)  
- Target buyer (e.g., family, first-time buyer, investor)  
Make the tone persuasive, high-converting, and SEO-friendly for property portals. Add a strong CTA at the end.  

Client Follow-Up Message (After Showing)

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Act as a friendly and professional real estate agent. Write a follow-up message to a potential buyer who just viewed a property. The message should:  
- Thank them for their time  
- Mention 2 highlights from the visit  
- Ask if they have questions or would like to book another visit  
- Offer other similar listings if they’re still exploring options  
Tone: Warm, non-pushy, and helpful.  

Cold Email for Seller Leads

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Act as a real estate lead generation expert. Write a personalized cold email targeting homeowners in [neighborhood or city] who may be interested in selling.  
The email should:  
- Mention recent property sale stats in their area  
- Show how you can help them get top dollar  
- Include social proof or credentials  
- CTA to schedule a free consultation or property valuation  
Tone: Confident, value-driven, and local-focused.  

Instagram Caption for New Listing

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Act as a social media strategist for real estate. Write an engaging Instagram caption to promote a new listing in [location].  
Include:  
- Property highlights  
- Emojis to enhance visual appeal  
- Hashtags like #JustListed #DreamHome #[CityHomes]  
- A CTA like “DM for a private tour!”  
Length: Under 250 characters. Make it scroll-stopping.  

Neighborhood Guide Creation

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Act as a local real estate expert. Create a short, engaging guide to the [neighborhood/city name] area.  
Include:  
- What makes the neighborhood unique  
- Local hotspots (cafes, parks, schools)  
- Real estate market overview (price trends, demand)  
- Who the neighborhood is ideal for (e.g., families, retirees, investors)  
Tone: Informative, upbeat, and lifestyle-driven.  

Market Update Newsletter

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Act as a real estate content strategist. Write a monthly real estate market update newsletter for [city or region].  
Include:  
- Median home prices and trends  
- Inventory stats  
- Mortgage rate changes  
- Tips for buyers and sellers this month  
Tone: Professional yet conversational. End with a call to schedule a free consult.  

Real Estate Video Script (YouTube/TikTok)

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Act as a charismatic real estate influencer. Write a short, punchy video script to promote a listing or share buying tips.  
Script elements:  
- 3-5 engaging hook seconds  
- Main content (listing walkthrough or tips)  
- Closing CTA (e.g., “Follow for more property hacks!”)  
Audience: First-time home buyers or real estate enthusiasts.  
Duration: Under 60 seconds.  

Real Estate Blog Idea Generator

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Act as an SEO content strategist for a real estate blog. Suggest 10 high-traffic blog post ideas targeting home buyers, sellers, or investors in [city/region].  
Include a mix of listicles, how-to guides, and neighborhood spotlights. Ideas should be optimized for Google search and include long-tail keywords.  

AI Chatbot Script for Real Estate Website

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Act as a UX chatbot designer for a real estate agency. Write a simple conversation script for a chatbot that:  
- Greets the visitor  
- Asks whether they’re a buyer, seller, or renter  
- Gathers basic info (budget, location, timeline)  
- Suggests listings or schedules a callback  
Make it friendly and natural.  

Real Estate Testimonial Request

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Act as a professional real estate agent. Write a message to a happy client asking for a testimonial.  
Include:  
- A thank-you message  
- A brief reminder of how you helped them  
- A one-click Google Review or testimonial form link  
Tone: Sincere and appreciative.  

💡 Pro Tip: Copy, paste, and customize these prompts inside ChatGPT. Bookmark this page — your AI assistant just got licensed in real estate!

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