Meta AI Reaches a Billion Users—But Can’t Remember Your Conversations

Meta poured billions into its new AI app hoping to outshine ChatGPT, Claude, Gemini, and Perplexity. Instead, the rollout left users with generic responses, outdated images, and a stale Discover feed.

The app promised a powerful assistant with seamless integration across Instagram, Facebook, and WhatsApp. Reality? Conversations don’t carry over, recommendations miss the mark, and personalization feels… well, absent.

Despite these flaws, the reach is massive—over 1 billion people are already using Meta AI through its platforms. Mark Zuckerberg even called it “particularly important” for the company’s future.

But here’s the real question: Can Meta fix personalization fast enough to matter—or will money keep pouring into an AI that feels forgettable?

The AI race isn’t just about scale. It’s about connection.