Navattic
Let prospects explore your product themselves — interactive demos that qualify and convert without a sales call.
Navattic Review: The Interactive Demo Platform That Converts Curious Visitors Into Qualified Prospects
The traditional B2B demo process has unnecessary friction on both sides — prospects must schedule time with a sales representative before seeing the product, and sales teams spend time on demos with prospects who are not yet qualified. Navattic removes the first barrier by providing interactive self-guided product demos that prospects can explore on their own terms — on the website, in an outreach email, or on a landing page — with AI-powered engagement tracking that tells the sales team exactly what each prospect explored and how deeply they engaged before any conversation begins.
Quick Summary
Navattic is a no-code interactive product demo platform for B2B SaaS companies that enables prospects to self-explore guided product demonstrations without scheduling a live demo — with AI-powered engagement tracking and personalisation that qualifies prospect intent before the first sales conversation.
Is it worth using? Yes for B2B SaaS sales and marketing teams who want to give prospects a product experience before the first call, reducing friction in the buyer journey and improving lead quality through engagement data.
Who should use it? B2B SaaS marketing teams, sales engineers, and growth teams who want interactive product experiences on their website and in outreach without requiring scheduling friction for every prospect interaction.
Who should avoid it? B2C businesses or SaaS products where the buyer journey does not involve a sales process that benefits from self-guided demo qualification.
Verdict Summary
Best for
- B2B SaaS marketing teams who want to embed interactive product demos on their website as a middle-of-funnel conversion tool between landing page and demo request
- Sales teams who want to send personalised interactive demos after discovery calls as leave-behind assets that prospects can share with buying committees
- Product-led growth companies who want a frictionless way for prospects to experience the product before committing to a full trial setup
Not for
- B2C products or self-serve SaaS where live demos are not part of the buyer journey
- Products that are too dynamic or data-dependent for screenshot-based interactive demos to represent accurately
- Very small businesses without sufficient inbound traffic to justify the investment
Rating
⭐⭐⭐⭐ 4.4 / 5
What Is Navattic?
Navattic is a no-code platform for creating interactive product demos — captured screenshots of the product assembled into a clickable guided tour that prospects can explore without accessing the actual product. Unlike video demos that passively communicate, Navattic demos are interactive — prospects click through flows, explore different paths, and engage with the product experience actively, with every interaction tracked and reported back to the sales and marketing team.
The AI personalisation features allow demos to be customised based on the prospect’s industry, role, or use case — showing different flows or content overlays to different prospect segments without creating separate demos for each variation. The engagement scoring identifies which prospects spent the most time exploring specific features, helping sales teams prioritise follow-up and personalise conversation based on actual product interest.
How Navattic Works
- Capture your product. Use Navattic’s Chrome extension to capture product screens as interactive snapshots, building the library of screens that make up your demo.
- Assemble your demo. In the Navattic editor, arrange screens into a guided flow with hotspots, tooltips, and step-by-step instructions that direct prospects through the key value moments.
- Add personalisation. Configure dynamic text replacements and flow variations that show different content to different prospect segments based on their attributes.
- Publish and embed. Generate a shareable demo link, embed the demo on your website as an inline or overlay element, or create unique links for individual prospect outreach.
- Track engagement. Review the engagement dashboard to see which prospects opened the demo, how long they spent on each step, which features they interacted with, and whether they completed the full flow.
- Integrate with your CRM. Connect Navattic to HubSpot, Salesforce, or Marketo to sync demo engagement data to prospect records for sales follow-up prioritisation.
Key Features
- Chrome extension capture workflow for building demos from product screenshots
- Step-by-step guided flow builder with hotspots, tooltips, and modals
- AI personalisation for dynamic text replacement and segment-specific content
- Prospect engagement tracking — opens, time on step, interactions, completions
- Engagement scoring for sales follow-up prioritisation
- CRM integration with HubSpot, Salesforce, and Marketo
- Embeddable demo widget for website integration
- Shareable links for sales outreach and email campaigns
- Demo analytics across all published demos and prospect interactions
Real-World Use Cases
- Website product demo: A SaaS company embeds a Navattic interactive demo on their Features page, allowing visitors to explore the product before requesting a demo — with engagement data showing marketing which features attract the most interest for content prioritisation.
- Sales leave-behind: A sales engineer sends a personalised Navattic demo after a discovery call, customised with the prospect’s company name and showing the workflow most relevant to their stated use case — with an alert when the prospect and their colleagues explore the demo.
- Outbound prospecting: A sales team includes a Navattic demo link in outbound prospecting emails, giving prospects a frictionless way to experience the product before responding — with engagement data identifying which prospects are worth prioritising for follow-up.
- Conference and event lead follow-up: A marketing team sends a targeted post-event email campaign with a Navattic demo link to all event contacts, tracking which leads engage with the demo as a qualification signal for SDR follow-up prioritisation.
Pros and Cons
| Pros | Cons |
|---|---|
| Self-guided demos reduce friction for prospects who want to explore before scheduling | Screenshot-based demos cannot show live data or highly dynamic product behaviour |
| AI personalisation enables segmented demo experiences without separate demo creation | Premium pricing limits accessibility for very small teams |
| Engagement tracking gives sales valuable intent data before the first call | Requires regular demo updates as the product evolves |
| CRM integration syncs prospect engagement data to existing sales workflows | Some products are too complex for screenshot-based demos to represent accurately |
| Embeddable format works for website, outreach, and event follow-up simultaneously | Free trial only — no permanent free plan |
Pricing & Plans
Navattic pricing is available on request and structured around the number of demos, views, and team size. It typically starts around $500/month for growing teams with custom enterprise pricing for larger organisations.
Contact Navattic at navattic.com for current pricing based on your team’s requirements.
Best Alternatives & Comparisons
- Storylane — Similar interactive demo platform with comparable features, different pricing model and interface
- Walnut — Better for enterprise sales demo personalisation with deeper CRM integration and sales workflow focus
- Arcade — Similar interactive demo platform popular for simpler product tours and feature announcements at lower cost
- Loom — Better for video-based async communication, not interactive clickable demos
Frequently Asked Questions (FAQ)
Navattic is a no-code interactive product demo platform for B2B SaaS companies that enables prospects to self-explore guided product demonstrations with AI personalisation and engagement tracking for sales qualification.
Navattic uses a Chrome extension to capture product screens as interactive HTML snapshots, which are assembled into guided flows with hotspots, tooltips, and navigation elements — creating a clickable product experience that prospects can explore without accessing the actual product.
Navattic’s AI features include dynamic personalisation that adjusts demo content based on prospect attributes, and engagement scoring that identifies which prospects show the highest product interest based on their demo interaction patterns.
Every interaction with a Navattic demo is tracked — who opened it, how long they spent on each step, which elements they clicked, and whether they completed the flow — with this data available in the Navattic dashboard and synced to connected CRM systems.
Both are interactive demo platforms with similar core capabilities. Navattic has stronger CRM integrations and enterprise sales workflow features. Storylane has a lower entry price point and is often preferred for smaller teams or those earlier in demo automation adoption. Both are worth evaluating for B2B SaaS sales teams.
No, Navattic’s Chrome extension capture workflow allows marketing and sales engineers to create demos without engineering involvement after the initial Chrome extension setup.
Final Recommendation
Navattic is one of the most effective tools available for B2B SaaS companies that want to reduce the friction in their buyer journey by enabling prospect self-discovery before the first sales call. The AI personalisation, engagement tracking, and CRM integration create a demo experience that qualifies prospects at scale while providing sales teams with the intent data they need to prioritise follow-up effectively. For any B2B SaaS marketing or sales team where prospects frequently request to “see the product” before committing to a conversation, Navattic provides that experience at the moment of highest interest.
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